What to Expect at the Engel Booth at ICAST 2025

🔹 1. Brand-New Soft Cooler Models

Engel is unveiling fresh soft cooler models this year — rugged, performance-grade, and perfect for anglers and outdoor enthusiasts. These soft coolers combine waterproof TPU exteriors with the ice-retention standards Engel is known for. Expect to see upgraded insulation, multiple internal pockets, and enhanced portability for tackle storage or day trips.

🔹 2. Color‑Coordinated Cooler & Drinkware Collections

Following the success of Engel’s New Color Collection, ICAST attendees will have a first look at matching cooler and drinkware bundles. Look for bundled display options and custom pairing ideas right at the booth.

🔹 3. Launch of new UltraLite UL60 Cooler colors

Engineered for lightweight durability, the UltraLite UL60 injection-molded hard cooler will take center stage. Key features include:

  • 60-quart capacity with ice retention up to 7 days using 2" closed-cell foam insulation.

  • Durable, crack-resistant injection-molded construction, yet surprisingly light (~21.5 lbs)

  • Everyday-use accessories such as a removable wire basket, cooler divider, built-in bottle opener, drain plug, tie-down slots, and a patented level floor with tapered drainage channels

This newcomer blends practicality with premium Engel engineering — expect demos and hands-on trials at the booth.


🔹 4. Experience Matching Drinkware Sets

ICAST visitors can touch and feel Engel’s bold drinkware lineup: stainless steel tumblers and bottles finished in the same vibrant palette as the coolers. These offer double-wall insulation and rugged aesthetics to rival their cooler counterparts


🔹 5. Booth Highlights & Demonstrations

  • Live demos of the UL60: feel the weight, test the drainage system, and see how the wire basket and divider organize contents.

  • Style walls showing cooler and tumbler/drinkware pairings by color theme (e.g. Ocean Blue or Graphite Gray).

  • Product experts available for questions on specs, insulation performance, optional accessories, and maintenance best practices.


Why Visit Engel at ICAST?

  • See the UltraLite UL60 in person before it hits wide release.

  • Build your perfect gear combo: soft cooler + hard cooler + tumbler in matching colors.

  • Get personalized advice on gear perfectly suited for fishing, overlanding, tailgates, or outdoor events.


✅ Quick Recap: What to Look Forward to

Feature Spotlight at ICAST
New soft cooler models Durable TPV builds, upgraded insulation & storage
Color collections Matching coolers & drinkware in modern bold hues
UL60 UltraLite cooler Injection-molded 60‑qt with ice retention, basket & divider
Drinkware lineup Stainless tumblers matched to cooler colors
Demos & experts Hands-on testing & Q&A with product specialists

If you’re heading to ICAST 2025, make a beeline for the Engel booth #5411: it's your chance to explore their latest soft cooler innovations, perfectly coordinated multi-piece color sets, and the game-changing UL60 UltraLite hard cooler firsthand.

Want help finding the booth number or planning a visit itinerary? Let me know!